The Mandela Effect and Parallel Universes

False memories can sometimes be shared by multiple people. One prominent example comes from a 2010 study that examined people familiar with the clock at Bologna Centrale railway station, which was damaged in the Bologna massacre bombing in August 1980. In the study, 92% of respondents falsely remembered the clock had remained stopped since the bombing when, in fact, the clock was repaired shortly after the attack. Years later the clock was again stopped and set to the time of the bombing in observance and commemoration of the bombing. Other such examples include memories of the title of the Berenstain Bears children’s books being spelled Berenstein, the logo of clothing brand Fruit of the Loom featuring a cornucopia, and the existence of a 1990s movie entitled Shazaam starring comedian Sinbad as a genie.

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